Peter Block's Journey into Food Blogging

Welcome to inChefs’ Food Blogging Series, our little hub of online information and insight from bloggers in the culinary world. Today we have the pleasure of hearing from Peter Block, who describes himself as “a Real Estate Investment sales professional by day, and a food enthusiast with a blog by night,” about his journey into food blogging. Peter has a passion for cooking and bringing family and friends around the kitchen table.

Food Blog Journey: Peter Block of Feed Your Soul Too blog

Q. What is the name and URL of your blog?                                                                                                                Peter Block
A. Feed Your Soul Too – http://feedyoursoul2.com

Q. What inspired you to be a food blogger?
A. Simply a passion for food. I love to eat and wanted to be able to eat more things at home. Once, I started cooking, I couldn’t get enough of it. I think all day about new ideas and even dream about cooking.

Q. Who is your culinary icon, and why?
A. I would say Bobby Flay. I find him approachable and generally, think his recipes are ones I can create. I obviously love Southwestern food. I do not mean he is simple at all. There is so much depth to his recipes and cooking.

Q. What is your favorite part of being a food blogger?
A. Having a chance to share my recipes, my experience. Being in the kitchen is my Zen and sharing my work in the kitchen is an extension of that for me.

Q. What, if any, was the biggest challenge to becoming a food blogger? How did you overcome it?
A. When I started cooking, I knew so little about cooking. There has been a lot of trial and error. I have also watched a lot of food shows. I am a sponge and it is amazing how I can see someone make something and create it myself without knowing the exact ingredients or measurements.

Q. What one word would define your culinary style?

A. Cultural.

Q. What’s the most important change you have made on your blog in the last year?
A. A more clear focus in writing about the food being the center of bringing people together around our dinner table.

Q. If you had to choose one kitchen tool you could not live without, what would it be and why?
A. Cast iron skillet – it is just so versatile.

Q. What’s the best food photography tip you’ve learned in the past year?
A. Bracketing – when in manual, scrolling the track so take the same photo in a series of different light to find the right lighting.

Q. Which three cities would you like to travel to purely for culinary reasons?
A. Rome, Nashville and Santa Fe & San Francisco (I know that is 4).

Q. How do you spend your time when you are not in the kitchen?
A. I have a pretty intense job in retail investment sales. I exercise a lot too which is how I get to eat so much.

Q. How do you think food blogging will evolve in the years to come?
A. I see two things happening: 1. From a marketing and advertising perspective, clearly food bloggers get to the more core market that brands want to reach. I think this will grow significantly. 2. More and more people will make their primary income from food blogging.

Q. What one advice would you give to aspiring food bloggers?
A. Don’t over think, “Should I or shouldn’t I?” Just do it. Let the creative juices flow and be in the moment.